Chicago Wolves TEDDY BEAR TOSS

The Teddy Bear Toss in hockey is a beloved tradition where fans bring stuffed animals to the game and throw them onto the ice when the home team scores its first goal. This heartwarming spectacle not only delights spectators but also serves a charitable purpose. The collected teddy bears are then donated to local charities, children's hospitals, and organizations supporting disadvantaged children, bringing joy and comfort to those in need. This act of throwing teddy bears symbolizes the spirit of giving and unity within the hockey community, making it a cherished and impactful event during the holiday season.

Design Strategy: Develop an inviting graphic system both print and digital encompassing the charitable and interactive Teddy Bear Toss Event that will spark engagement across social media and game-day operations.

IDENTITY SYSTEM

WORDMARK:

TYPOGRAPHY:

COLOR PALETTE:

COLLATERAL

Concourse Poster

Promotional Flyers

Twitter Post

Instagram Story

GameDay Photos

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