Chicago Wolves Wine Tasting Fundraiser
The Wolves hosted their annual Wine Tasting Fundraiser in March, at Harry Caray’s Italian Steakhouse Rosemont. Fans had the opportunity to sample a variety of wines from Bishops Hill Winery, dine on delicious heavy appetizers and socialize with some of their favorite Wolves players, including Zachary Sawchenko, Mackenzie MacEachern, Max Lajoie, Ryan Dzingel, William Lagesson and Malte Stromwall. There was a variety of auction and raffle items for fans to bid on and win, and each fan also received a free Wolves gift at the end of the night. All proceeds benefitted Chicago Wolves Charities, driven by KIA (A parent organization in service to charities such as A Silver Lining Foundation, Easterseals, Erika’s Lighthouse, Girls in the Game, and more).
Design Strategy: Develop an identity system that is clear, classy, and good-spirited which encourages fans to be in attendance, engage in interactive wine tasting with players, and bid on Wolves auction items and custom made wine labels on bottles inspired by the featured players in attendance.
IDENTITY SYSTEM
WORDMARK:
TYPOGRAPHY:
COLOR PALETTE:
GRAPHIC ASSETS:
COLLATERAL
Malte Stromwall Tabletop Display
William Lagesson Tabletop Display
Wine Tasting Card
In-Arena Advertisement
Custom wine Player Labels
Design Strategy: To create custom wine labels as enticing wine bottle auction items influenced by Chicago Wolves Players William Lagesson and Malte Stromwall’s home region, Sweden. Within the design process, it was important to incorporate Scandinavian style typography, scenery, iconography, patterns, and colors.
Malte Stromwall Wine Label (Alternate)
Malte Stromwall Wine Label (Final)
William Lagesson Wine Label (Final)
William Lagesson Wine Label (Alternate)
