“Seventh Street Gifts” Rebrand
Graphic Design III: Visual Identity and Narrative
COLUMBIA COLLEGE CHICAGO
This rebrand project consists of taking an existing small business and recreating their brand identity from the ground up through logo variants, merchandise, style and collateral.
Design Strategy: Through the creation of a full brand identity, it is crucial to honor the brands personality with a modernized twist. The lotus flower as the number “7” will be the staple of the brand with color and pattern variants that can be interchangeable for seasonal needs or product needs. In the meantime, the warm orange/pink gradient will be the centerpiece of the brand.
Seventh Street Gifts Business Card
Seventh Street Gifts Brand Manual
Seventh Street Gifts Shipping Box
Seventh Street Gifts Soap
Seventh Street Gifts Website Mockup
Seventh Street Gifts Bag
Seventh Street Gifts Item Tag
Seventh Street Gifts Lemongrass Essential Oil
Seventh Street Gifts Thieves Essential Oil
Seventh Street Gifts Lavender Essential Oil