“Seventh Street Gifts” Rebrand

Graphic Design III: Visual Identity and Narrative

COLUMBIA COLLEGE CHICAGO

This rebrand project consists of taking an existing small business and recreating their brand identity from the ground up through logo variants, merchandise, style and collateral.

Design Strategy: Through the creation of a full brand identity, it is crucial to honor the brands personality with a modernized twist. The lotus flower as the number “7” will be the staple of the brand with color and pattern variants that can be interchangeable for seasonal needs or product needs. In the meantime, the warm orange/pink gradient will be the centerpiece of the brand.